STARRING ROLE: Seven-year-old Teddy Berriman from Copley has starred in a TV advertisement for high street fashion giant, H&M
STARRING ROLE: Seven-year-old Teddy Berriman from Copley has starred in a TV advertisement for high street fashion giant, H&M

A DISABLED youngster from Copley has been helping to show what really matters in life after starring in a national TV commercial during the festive holidays.
Seven-year-old Teddy Berriman landed a role in the Christmas advertisement for the high street fashion giant, H&M. The ad celebrates little moments of the holidays which aren’t always portrayed but that often matter the most, such as quiet moments with family and friends.
Teddy was just two when he was diagnosed with a neuromuscular disorder called spastic quadriplegia, a disabling form of spastic cerebral palsy.
The condition mainly affects his lower limbs meaning that he can’t walk, stand or sit unaided. He needs round-the-clock care and must use a frame or wheelchair to move around. He also suffers from three different types of epilepsy, autism, is partially sighted and is incontinent.
In June 2017, Teddy was signed up by Zebedee Management, a unique modelling agency which specialises in representing people with disabilities.
He travelled to Chelsea in London last July to film with the H&M team.
Teddy’s mum Nicola Short said: “The whole team, on and off the set, were truly amazing. They accommodated Teddy’s needs fantastically.
“We are totally grateful to the producer for giving Teddy this fantastic opportunity and making us very welcome.
“To be honest, I had a few tears watching him film, seeing him so comfortable and enjoying himself.
“I am so proud of him. When I see the advert myself, the tears of joy and proudness flow every time.”
Cast members included Premier League footballer Raheem Sterling and his family.
Teddy said: “I am happy, proud and excited about what I do. It’s lovely with the snow and my friends.”
Since joining Zebedee Management, the Butterknowle Primary School pupil has also modelled for Marks and Spencer and River Island.
In 2018, he was also signed up to star in a new CBeebies children’s TV series, Kit and Pup.